About Us

Funding the Leaders Behind Every Business

LA Leaders LLC is a Los Angeles-based direct business lender committed to helping entrepreneurs access the capital they need to grow.

Our Mission

Built for Business Owners, By People Who Understand Them

At LA Leaders LLC, we believe every viable business deserves access to capital — not just the ones with perfect credit or years of financial history. Based in Tarzana, California, we serve businesses across the country with a direct, relationship-first approach to business funding.

Unlike traditional banks, we move quickly, think flexibly, and structure our programs around your actual business needs — not a rigid checklist. Whether you're looking to expand, cover operating costs, or invest in equipment, we have a solution that fits.

"Our goal is simple: be the funding partner we wish every business owner had access to from day one."

We work with businesses in retail, construction, healthcare, hospitality, transportation, professional services, and beyond — with funding decisions made by people who understand what it takes to run a company.

Our Values

The Principles We Build On

Integrity First

We present every offer transparently, explain every term clearly, and never put you into a program that doesn't serve your best interests.

Speed & Efficiency

We respect your time. Our team is structured to review applications, issue decisions, and fund accounts faster than any traditional lending channel.

Relationship Driven

Our advisors build long-term relationships with clients. When your business grows, we're here to grow with you — repeat clients are the backbone of our business.

Growth Focused

Every funding solution we offer is designed with one objective: enabling your business to operate, expand, and reach its full potential.

Leadership

Meet the Team

Liav Ashbel

Principal — LA Leaders LLC

Liav founded LA Leaders LLC with a clear vision: build a business funding firm that operates with the speed and flexibility that today's business owners actually need. Drawing on deep experience in financial services and small business lending, Liav and the LA Leaders team have helped hundreds of businesses across the country access working capital, equipment financing, and revenue-based funding solutions that traditional lenders simply can't provide. Located in Tarzana, California, LA Leaders serves clients in every major industry coast to coast.